When a new hire accepts your job offer, the first few people they expect to congratulate them are typically family or close friends. But what if those early congratulations came from one of your co-founders, their hiring manager, or even someone who met them during their interview?
At Sora, we send our new hires personalized congratulations emails from all of the above, as soon as they sign their offer letter. And we can confidently say that starting a relationship with new hires this way is pretty impactful.
A congratulations email, of course, congratulates your new hire for coming on board. But it should also do two other things: give a warm introduction to the company and lay out their next steps.
This might seem obvious but we’ll remind you anyway: you're sending this email to a person, so remember to infuse warmth into it. When you write your message, think of someone you know pretty well. What would you say to welcome them to the company?
To really get rid of that super formal tone many of us have been trained to write with over the years, read your first draft out loud - as if you’re talking to them face-to-face. If it sounds monotonous or impersonal, keep editing until it sounds natural.
In the midst of the excitement, your new hire is likely eager to prepare for their first day, so adding a few bullet points on what they can expect or need to do next is helpful.
While you want to communicate useful information, make sure to find balance. You don't want the first thing they read after signing their offer letter to be a 17-point checklist of the forms they have to fill out. In other words, lay out the next couple of steps - not the entire onboarding process.
For crafting a scalable, yet warm introduction we recommend using a customizable email template. This allows your team to build congratulations emails ahead of time and quickly personalize them with your new hire's details once they're ready to be sent out.
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